Glossary · Search Engine Optimization · search engine optimisation
SEO (search engine optimisation): definition
SEO, or search engine optimisation, is the work of making a website easier for search engines to understand and more useful to people searching online. It combines relevant content, an accessible structure and the site's reputation to help pages appear in organic, unpaid search results.
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What SEO does for a small business
Someone looking for a local repair service needs to know what you repair, which area you cover and how to contact you. A useful service page answers those questions directly. SEO starts with the language your customers use and a website they can navigate easily, including on a phone.
SEO focuses on organic search results, while SEA uses paid search adverts: our guide to the difference between SEO and SEA explains how the two approaches work together.
Local SEO, Google Business Profile and GEO
Local SEO concerns searches connected to a place or a nearby service. Your website explains what you offer and where you operate; your Google Business Profile provides details such as your location, category and opening hours. Keep these details consistent. Our Google Business Profile guide covers this part of local visibility.
GEO (Generative Engine Optimization) focuses on visibility in AI answers. SEO fundamentals still apply, without guaranteeing a citation. Our GEO and SEO guide explains the connection. Source: Google Search Central.
Working on your visibility with Eazyclick
Eazyclick connects your website to your business management software. With SEO Boost, Ziggy, Eazyclick's AI assistant, drafts articles that you approve, edit or reject before publication. A report helps you track visibility, while enquiries from your website feed into your customer relationship management.
Related terms
- CRM A CRM (Customer Relationship Management) system is software that centralises a company's contacts, conversations and sales opportunities, so that every customer and prospect can be followed up.
- AI assistant An AI assistant is an artificial intelligence program you talk to in everyday language to get an answer, a text or an action.
- AI for small businesses AI for small businesses means using artificial intelligence in the everyday work of a small or medium-sized company: replying to customers, preparing quotes and reminders, summarising conversations and analysing figures.
Further reading
Questions about SEO (search engine optimisation)
What does SEO stand for?
SEO stands for search engine optimisation. It means improving a website so search engines can understand its pages and people can find useful answers in organic results. For a small business, this includes explaining services clearly, organising content well and making the website easy to use.
Is SEO free?
You do not pay a search engine for each organic click in the way you pay for advertising traffic. However, SEO involves time and resources: researching questions, writing useful pages, fixing technical obstacles and tracking results. You can do that work yourself or choose support suited to your business.
What is the difference between SEO and GEO?
SEO focuses on visibility in search engines, while GEO focuses on how a business appears in AI answers. Clear, reliable and accessible information supports both. Start with accurate descriptions of your services and expertise, then monitor the enquiries you receive. Neither approach guarantees a ranking or an AI citation.
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