Website design for opticians

An optical shop people visit before stepping inside

People choose an optician for their advice, brands and eye test availability. Your website showcases your frames, explains your services and lets customers book an appointment online.

  • From €69/month
  • Support from start to finish

Why customers choose one optician over another

Price matters, but advice and the time you give customers matter just as much. Your website shows this before they visit.

Your frames and brands

Customers want to know whether they'll find their style with you.

  • Brands
    The designers and manufacturers you stock.
  • Styles
    Classic, designer, children's, sports.
  • Sunglasses
    Prescription or non-prescription, with your advice.

Photos taken in your shop, rather than catalogue images.

The eye test

It's often the reason for a first visit.

  • What to expect
    What you measure and how long it takes.
  • Prescription
    When a prescription from an ophthalmologist is needed.
  • Appointments
    A reserved slot, without waiting at the counter.

Customers arrive prepared, saving you time.

After-sales services

These are what build loyalty.

  • Adjustments and repairs
    Timeframes and terms.
  • Contact lenses
    Fitting, care and reordering.
  • Guarantees
    What's covered, and for how long.

A well-served customer comes back for their next pair.

Eye tests: book ahead instead of waiting

An eye test takes time and needs someone available. With Bookings & appointments, customers choose a slot and you schedule your team accordingly. The same calendar handles contact lens fittings and glasses collection appointments.

Contact lenses: reorder in a few clicks

Contact lens wearers buy the same boxes several times a year. With Click & Collect, they order on your website and collect in-store when ready, instead of ordering by phone.

Independent opticians versus chains

Against chains, independent opticians win on advice, designer choice and ongoing care. Your website should show it: your brands, workshop and team. Your Google listing, with recent reviews, often does the rest (see the Google Reviews guide).

Trustpilot

Lamina is a medtech start-up based in Strasbourg… our resources are limited and we have little time available to build a website. Easy click ticked both boxes: a reasonable budget and an informative, clear, elegant website without wasting time… I highly recommend Easy click….

Stephan Lemmens CEO, Lamina Therapeutics
Read their story →
Trustpilot

A big thank you to Antoine and the whole Eazy Click team for their excellent work and ongoing support for our finest showcase: the CLC Immo website.
Creative, effective and always ready to tackle technical challenges, they have met our expectations while remaining competitively priced.
After more than 10 years of working together, I highly recommend their services. (translated from French)

Tanguy – Director, Estate Agency

Tanguy Langenaeken Director, CLC Immo
Read their story →
Trustpilot

We entrusted our website design to Eazyclick. The quality of their work surprised us, and they stayed by our side at every stage. From the start, they proposed a design matching our expectations and the image we wanted to convey. As well as being clear and pleasant to browse, the website is easy to manage. We also appreciated their quick replies and availability when we had questions. A great experience!

Martin Trustpilot review
Trustpilot

We asked Eazyclick by Caracal to create a new website for our business. Very satisfied with their work and the support throughout the project. First, they immediately proposed a design that reflected our ideas and matched the image we wanted for our company. The website is also very easy to use and intuitive. We really appreciated how responsive and available they were when we had questions. An agency we'd recommend! (translated from French)

Vincent Cordonnier Architect, VMAR Architectes
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Google

We worked with Eazy Click to update our website, which was no longer suited to the other platforms connected to it. We thank the Eazy Click team for their efficiency.

Marc Boutefeu Immo Références
Read their story →
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Your optician solution

Eye tests and fittings booked online, contact lenses ordered for in-store collection, and a digital loyalty card.

Commerce & payments

Bookings & appointments

Customers book while you work.

Customers see your actual availability and book 24 hours a day. The slot is blocked, the confirmation and day-before reminder send automatically, and the appointment joins the customer record.

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Commerce & payments

Click & Collect

Sell direct, commission-free.

Customers order on your website and choose their in-store collection slot. Payment goes straight to you, with no platform commission.

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Customer relationships

Loyalty

The stamp card, made digital and smart.

Customers earn points for every paid order or attended appointment. When they reach a threshold, the reward arrives automatically in their customer area. Unlimited members, your data.

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6 elements of an optician's website

Your shop, brands and services. And an appointment for every need.

01/06

Brands

What you sell

The designers and manufacturers in your shop, with authentic photos.

02/06

Eye test

Bookable online

What to expect, duration and available slots.

03/06

Contact lenses

Fitting and reordering

First fitting by appointment, repeat orders online.

04/06

Workshop

Repairs

Adjustments, lens replacements and timeframes.

05/06

Shop

Visit you

Address, opening hours, parking and the team who welcomes you.

06/06

Loyalty

Come back to you

A digital card that rewards repeat purchases.

How do you create your optical shop's website?

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise.

Options

Option 1

Freelancer or agency

Option 2

Best solution

Budget

3 000 € - 15 000 €

€0 to €1,000/year (excluding time spent)

From €69/month

Time commitment

Limited, but project management required

At least 30h if starting from scratch

Support from start to finish

Design customisation

Excellent, especially with a creative agency

Moderate: limited without code or paid extensions

Excellent, bespoke from GlowUp onwards

Skills required

None, but you need to choose your provider carefully

Design, structure, SEO, CMS, and still some technical knowledge

None: a project manager guides you

Managing your customers and invoices

Find tools elsewhere, then connect them

Paid extensions, one for each need

Built in: your CRM and your optional modules

After launch

Maintenance billed separately

You're on your own

Your project manager, every month

Best solution

Budget

From €69/month

Time commitment

Support from start to finish

Design customisation

Excellent, bespoke from GlowUp onwards

Skills required

None: a project manager guides you

Managing your customers and invoices

Built in: your CRM and your optional modules

After launch

Your project manager, every month

Option 1

Freelancer or agency

Budget

3 000 € - 15 000 €

Time commitment

Limited, but project management required

Design customisation

Excellent, especially with a creative agency

Skills required

None, but you need to choose your provider carefully

Managing your customers and invoices

Find tools elsewhere, then connect them

After launch

Maintenance billed separately

Option 2

Budget

€0 to €1,000/year (excluding time spent)

Time commitment

At least 30h if starting from scratch

Design customisation

Moderate: limited without code or paid extensions

Skills required

Design, structure, SEO, CMS, and still some technical knowledge

Managing your customers and invoices

Paid extensions, one for each need

After launch

You're on your own

The technical essentials for an optician's website

The Eazyclick ecosystem, your central platform

No more juggling Wix, WordPress and ten subscriptions. The Eazyclick ecosystem brings everything you need to update your website, find your enquiries and track your results together in one place.

AI tools at your fingertips: nothing stands between you and your content.

  • Simple editing
    update your website, Google listing and social media from one dashboard, with no technical skills needed.
  • Built-in CRM
    leads, forms and quotes stored in the same customer record, making them easy to sort and follow up.
  • Protection from hackers
    your website is protected from the outset by our infrastructure and cybersecurity expertise, built since 2012.
  • Lasting visibility
    your website, Google Business Profile and social media in one place, for better results on Google and ChatGPT over time.

High-performance design

A slow website or a poor mobile experience drives visitors away in 3 seconds. Google confirms it, and so do your visitors. Your website needs to:

  • Loading time
    load quickly (ideally in under 2 seconds)
  • Responsive
    be perfectly readable on smartphones, tablets and computers
  • Speed standard
    Deliver speed, stability and interactivity, with a score of at least 80 on PageSpeed Insights.

A rock-solid strategy

An optician's website should showcase your products and turn online visitors into shop visits.

  • SEO
    Get found on Google and ChatGPT for searches such as “optician glasses Brussels”.
  • Advertising and social media
    An Instagram bio link, Pinterest or local campaigns can drive in-store traffic.
  • External platforms
    Google Business and local directories boost your visibility and sales.

Your website from €69/month excl. VAT, on a 24-month commitment, plus a one-off €249 setup fee.

Compare the packs

Questions? We have answers.

View all FAQs

Can customers book an eye test online?

Yes. Define the test duration and who carries it out; customers choose a slot, receive a confirmation and reminder, and can reschedule through a link.

Can I sell contact lenses on my website?

Yes, with online ordering and in-store collection through Click & Collect (€190 then €44/month). Customers find their usual products and are notified when their order is ready.

Should I show all my frames online?

No. A full catalogue goes out of date quickly. Better to present your brands and a selection photographed in store, updated with every new collection.

What makes Eazyclick a new-generation digital agency rather than a traditional agency or freelancer?

We originally grew out of Caracal, an agency working with larger organisations.

Since 2012, we often met small businesses we simply could not serve with the best return on investment: too much bespoke work and time for a budget that could not stretch that far.

Eazyclick answers that problem: a product designed 100% for small businesses.

Website, SEO, branding and digital strategy: our services come together in one place. To go further, we also develop our own modules, such as booking, quote creation and invoicing, connected directly to your website.

One team manages everything, with package prices you know from the start. That is a new-generation agency.

How much does a digital agency cost today, and how does your pricing work?

Most agencies say "it depends", then leave you waiting three weeks for a vague quote.

At Eazyclick, we've built precise processes since 2012 to offer clear prices without guesswork. That's why we publish them directly on our website, starting on the homepage.

Choose the pack that matches your goals and know what you're paying and what you're getting before the first call.

Three packs, KickStarter, GlowUp and Booster, plus optional modules from €19/month with a 24-month commitment.

And e-commerce? It can be included in a GlowUp or Booster plan, depending on your project and goals.

Arrange your discovery call

Book a call with an expert

30 minutes, zero bullshit. We review your presence, identify the most strategic option for your goals, and tell you exactly what to do next.

Contact us

Book a call with Daniel or Federica for more information