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Online shops for cosmetics brands

Your beauty brand deserves more than a standard shop

Cosmetics, skincare or supplements brand: an online shop that explains your formulas, reassures customers about ingredients and builds loyalty. With no commission on your sales.

Book a free call View our plans
  • From €69/month
  • Support from start to finish

Your brand, managed from one tool

Your website, appointments and customers in one dashboard: whatever you update appears everywhere, straight away.

Your shop, with variants and stock

Your ranges, sizes and variants, with up-to-date stock. Customers order your skincare online, at any time.

Every order tracked through to delivery

Orders arrive in your dashboard; mark them as dispatched and your customer receives tracking by email.

Google reviews that bring in the next customers

After the session, a Google review request goes out automatically. Your best reviews appear on your website, just where a future customer might hesitate.

What our clients say
All our success stories
Trustpilot

We asked Eazyclick to build the Derma Score website entirely from scratch. The team was very proactive throughout, offering many recommendations and improvements while listening closely to our needs and positioning.

The result is a professional, clear website perfectly aligned with the image we wanted for Derma Score. We are already seeing strong results in visibility and incoming enquiries. A very positive collaboration!

Grégory Verhamme Director, Derma Score
Read their story →
Trustpilot

We chose Eazyclick to build Orto's e-commerce website. Very professional work, with impeccable follow-up from start to finish. The team clearly knows its craft: relevant advice, quick solutions and a real understanding of e-commerce challenges (customer journey, clarity, performance).

Deadlines were met, communication was smooth and the support throughout the project was excellent. I recommend them without hesitation.

Arthur Sedyn Founder of Orto
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Trustpilot

Eazyclick really put their own stamp on this website's design and succeeded in conveying the venue's elegance. You can take a project from start to finish, from the initial contact to launch, in a few months or even a few weeks. It really helps us produce more, be more efficient and move faster.

Alexia Turlot Communications & marketing, Choux de Bruxelles group
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Trustpilot

The team supported us far beyond the graphic design: they helped us make the right strategic choices to build a clear, elegant identity consistent with our positioning. (translated from French)

Adrien Di Giacomo Founder of PIM Agency
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Trustpilot

Eazyclick developed our new website to reflect our concept store's positioning. The team quickly understood our idea, and the proposed design matched our expectations perfectly. Development then went smoothly, and the website is really user-friendly and fast. Our contacts were available and responsive, which we really appreciated. We recommend them without hesitation

Noémie Lengrezi Director, Cyclovia
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All our success stories
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Your skincare online, your customers loyal.

Does a cosmetics brand really need a website?

Today, customers discover, compare and buy online. A well-designed website does more than sell: it strengthens your image, inspires trust and grows your brand for the long term.

Get more visibility

A search-optimised website makes your cosmetics brand easier to find on Google and attracts customers already interested in your products.

  • Be visible on Google
    Attract traffic without relying on social media
  • Reach more customers
    Grow your brand throughout Belgium
  • Showcase your collections
    Launch new collections easily

Your website becomes an acquisition channel working for your brand every day.

Build your credibility

In cosmetics, image and trust play a key role. A professional website reassures visitors and highlights your product quality.

  • Inspire trust quickly
    Polished design provides instant reassurance
  • Highlight your product quality
    Showcase your ingredients and commitments
  • Create a consistent experience
    Your brand stays recognisable

The aim: a strong image inspires trust and naturally increases conversions.

Stand out from competitors

The cosmetics market is saturated. Your website needs to tell your story, highlight your difference and create a memorable experience.

  • Build a strong identity
    Stand out from generic shops
  • Tell your story
    Give your brand and values a human face
  • Create an immersive experience
    Let visitors feel your brand from the moment they arrive

Your website becomes a real way to stand apart from competitors.

Your cosmetics solution

Your online shop and in-store till share the same stock. Every customer, online or at the counter, is linked to the same customer record.

Commerce & payments

Full e-commerce

Sell online, without a cent in commission.

Catalogue, basket, Bancontact and card payments, order tracking: everything is included in your own website. Customers pay, money goes straight into your account, with no commission.

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Commerce & payments

Point of sale

One till, one stock, zero commission.

Sell at the counter with your online shop's catalogue. Stock is shared, receipts are emailed or printed, and you cash up in one step.

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Commerce & payments

Click & Collect

Sell direct, commission-free.

Customers order on your website and choose their in-store collection slot. Payment goes straight to you, with no platform commission.

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Customer relationships

Loyalty

The stamp card, made digital and smart.

Customers earn points for every paid order or attended appointment. When they reach a threshold, the reward arrives automatically in their customer area. Unlimited members, your data.

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View all modules

6 essentials for an online cosmetics shop

Why choose between speed, quality and price? With Eazyclick, you do not have to compromise

01/06

Product page

Product pages designed to reassure and convert

Clear descriptions, ingredients, usage advice, quality photos and customer reviews: every detail helps visitors make a purchase.

02/06

A simple shopping journey

A smooth journey to reduce abandoned baskets

Intuitive navigation and fast checkout make it easy for customers to buy on mobile or desktop.

03/06

Advanced search and filters

Make it easy to search by needs and skin type

Clear filters help visitors quickly find products that suit their needs and preferences.

04/06

Trust signals

Reassure customers with visible proof and guarantees

Customer reviews, labels, certifications, secure payments and a clear returns policy build trust from the first visit.

05/06

Strong brand identity

A consistent visual identity that brings your brand to life

Colours, typography, imagery and tone of voice should create an experience aligned with your brand positioning.

06/06

Blog and news

Create beauty content to attract and retain customers

Skincare advice, routines, new arrivals and trends improve your search rankings while strengthening customer relationships.

How do you create a website for your cosmetics brand?

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise.

Options

Option 1

Freelancer or agency

Option 2

Best solution

Budget

3 000 € - 15 000 €

€0 to €1,000/year (excluding time spent)

From €69/month

Time commitment

Limited, but project management required

At least 30h if starting from scratch

Support from start to finish

Design customisation

Excellent, especially with a creative agency

Moderate: limited without code or paid extensions

Excellent, bespoke from GlowUp onwards

Skills required

None, but you need to choose your provider carefully

Design, structure, SEO, CMS, and still some technical knowledge

None: a project manager guides you

Managing your customers and invoices

Find tools elsewhere, then connect them

Paid extensions, one for each need

Built in: your CRM and your optional modules

After launch

Maintenance billed separately

You're on your own

Your project manager, every month

Best solution

Budget

From €69/month

Time commitment

Support from start to finish

Design customisation

Excellent, bespoke from GlowUp onwards

Skills required

None: a project manager guides you

Managing your customers and invoices

Built in: your CRM and your optional modules

After launch

Your project manager, every month

Option 1

Freelancer or agency

Budget

3 000 € - 15 000 €

Time commitment

Limited, but project management required

Design customisation

Excellent, especially with a creative agency

Skills required

None, but you need to choose your provider carefully

Managing your customers and invoices

Find tools elsewhere, then connect them

After launch

Maintenance billed separately

Option 2

Budget

€0 to €1,000/year (excluding time spent)

Time commitment

At least 30h if starting from scratch

Design customisation

Moderate: limited without code or paid extensions

Skills required

Design, structure, SEO, CMS, and still some technical knowledge

Managing your customers and invoices

Paid extensions, one for each need

After launch

You're on your own

Technical essentials for a cosmetics website

The Eazyclick ecosystem, your central platform

No more juggling Wix, WordPress and ten subscriptions. The Eazyclick ecosystem brings everything you need into one place to edit your website, find your enquiries and track your results.

AI panels at your fingertips: nothing stands between you and your content.

  • Simple editing
    edit your website, Google profile and social media from one dashboard, with no technical skills needed.
  • Built-in CRM
    leads, forms and quotes stored in the same customer record, making them easy to sort and follow up.
  • Protection against hacking
    your website is protected from the outset by our infrastructure and cybersecurity expertise, built since 2012.
  • Long-term visibility
    your website, Google Business Profile and social media in one place, for better results on Google and ChatGPT over time.

Design that performs

A slow website or poor mobile experience drives visitors away in 3 seconds. Google confirms it, and so do your visitors. Your website must:

  • Loading time
    load quickly (ideally in under 2 seconds)
  • Responsive
    be perfectly readable on smartphones, tablets and computers
  • Speed standard
    Meet speed, stability and interactivity requirements, with a PageSpeed Insights score of at least 80.

A rock-solid strategy

A cosmetics website should reassure visitors, showcase your products and turn visitors into regular buyers.

  • SEO
    Be visible on Google and ChatGPT for searches such as “natural organic cosmetics online”.
  • Advertising and social media
    A link in your Instagram or TikTok bio, or Meta campaigns, can generate steady sales.
  • External platforms
    Shopify, Instagram Shopping and marketplaces boost your visibility and conversions.

Your brand package, all-inclusive pricing

Your website and business tools in one dashboard. Hosting, maintenance and a project manager included.

  • Your online shop, with payment and delivery included
  • Google review requests after each session
  • Your business website (KickStarter package)
  • Hosting, security, maintenance and a dedicated project manager

24-month commitment · excl. VAT

€ 157 /month instead of € 167 /month

+ € 994 one-time setup instead of € 1,739 · module setup at half price with a pack on 24 months

KickStarter pack
€ 69/month + € 249
Full e-commerce module
€ 79/month + € 745
Reviews & testimonials module
€ 19/month
Bundle discount on the modules (−10%)
− € 10/month
Book a 30-min call

Prices excl. VAT, 24-month commitment.

Clear plans. No surprises.

Choose the pack that matches your goals. Not an imaginary budget.

KickStarter

Get seen

€ 69/month

One-off set-up cost € 249

Get started. Properly.

Your essential online presence, professional from day one.

What's included

  • An optimised, responsive template adapted to your colours and logo
  • A clear, impactful one-page format
  • Technical SEO included (speed, structure, performance)
  • Performance tracking in your Eazyclick dashboard
  • Mini-CRM: every website enquiry arrives in a customer record
  • A project manager for launch, then email support
Start now

GlowUp

Generate opportunities

€ 149/month

One-off set-up cost € 699

Most recommended

Take it to the next level.

A professional presence and visibility that works for you.

What's included

  • Everything in KickStarter, plus a fully bespoke website
  • Up to 6 pages tailored to your business
  • Advanced SEO, technical + editorial
  • 1 SEO article per month, written with AI and reviewed by our team
  • Greater visibility on Google and AI search engines
  • Complete CRM (deal tracking and follow-ups) and Analytics Pro included
  • A dedicated project manager, 3 hours per month
Start now

Booster

Scale intelligently

€ 299/month

One-off set-up cost € 1,490

A 360° digital presence.

Strategy, content, visibility, branding. Everything is there. Everything works together.

What's included

  • Everything in GlowUp, with a fully bespoke website of up to 15 pages
  • Premium SEO strategy with dedicated monthly support
  • SEO Boost: 2 content pieces per month, written with AI and reviewed by our team
  • Essential brand guidelines
  • Managed multi-channel approach
  • 2 business modules of your choice (such as Quotes & invoices) and Analytics Pro included
  • A dedicated project manager, 6 h/month
Start now

Add the modules your business needs individually, each at its own price: from €19/month per module with a 24-month commitment. Prices excl. VAT.

Need a bespoke plan?

Further reading

Guides

Questions? We have answers.

 View all FAQs

How should I present cosmetic products online?

A page per product with ingredients, instructions, sizes and good photos. Derma Score and Orto trusted us with their shops: their strength is explaining a scientific approach simply, on their own websites.

How can I encourage customers to buy again?

Yes. Email marketing reaches customers at the right time, segmented by their purchases, and the loyalty card rewards returning customers. Your project manager sets up the timing of these follow-ups with you.

Can I sell to business customers too?

Yes. Quotes for resellers and salons are signed online, and their invoices are sent in Peppol format with the Quotes & invoices module: this has been mandatory between VAT-liable businesses in Belgium since 1 January 2026.

What makes Eazyclick a new-generation digital agency rather than a traditional agency or freelancer?

We originally grew out of Caracal, an agency working with larger organisations.

Since 2012, we often met small businesses we simply could not serve with the best return on investment: too much bespoke work and time for a budget that could not stretch that far.

Eazyclick answers that problem: a product designed 100% for small businesses.

Website, SEO, branding and digital strategy: our services come together in one place. To go further, we also develop our own modules, such as booking, quote creation and invoicing, connected directly to your website.

One team manages everything, with package prices you know from the start. That is a new-generation agency.

How much does a digital agency cost today, and how does your pricing work?

Most agencies say "it depends", then leave you waiting three weeks for a vague quote.

At Eazyclick, we've built precise processes since 2012 to offer clear prices without guesswork. That's why we publish them directly on our website, starting on the homepage.

Choose the pack that matches your goals and know what you're paying and what you're getting before the first call.

Three packs, KickStarter, GlowUp and Booster, plus optional modules from €19/month with a 24-month commitment.

And e-commerce? It can be included in a GlowUp or Booster plan, depending on your project and goals.

Arrange your discovery call

Book a call with an expert

30 minutes, zero bullshit. We review your presence, identify the most strategic option for your goals, and tell you exactly what to do next.

Book a free call Reply in under 24h

Contact us

Book a call with Daniel or Federica for more information

Our packages Get started