An e-commerce website worthy of a scientific brand

A strong product range, scientific rigour, and finally an online shop to sell it.

Client
ORTO
Industry
Cosmetics & skincare
Package
Booster + Full e-commerce
Date
September 2025
Trustpilot 5.0/5

ORTO, a brand whose products are developed with scientific rigour, still lacked a structured digital presence despite a strong range.

It needed an entire website built from scratch, presenting the products, telling the brand's story and integrating an online shop, with the same rigour as its range.

« We chose Eazyclick to build Orto's e-commerce website. Very professional work, with impeccable follow-up from start to finish. The team clearly knows its craft: relevant advice, quick solutions and a real understanding of e-commerce challenges (customer journey, clarity, performance). Deadlines were met, communication was smooth and the support throughout the project was excellent. I recommend them without hesitation. »
Trustpilot 5.0/5 Arthur Sedyn Founder of Orto See the review on Trustpilot

Design that showcases the brand and its products

The Orto Plus website design faithfully translates the brand's visual identity, combining a modern, dynamic feel with scientific credibility. Products are presented clearly and attractively, while patterns and graphic elements keep the visuals consistent with the brand's world.

The strategy: an e-commerce website built for performance

For ORTO, Eazyclick chose a solid Shopify foundation, thoroughly redesigned to reflect the brand's scientific rigour and smooth the purchase journey from first click to order.

01/03

Creating a modern platform for an ambitious brand

A brand with no structured digital presence, despite a strong product range.

It needed an entire website from scratch to present the products, tell the brand's story and integrate an online shop.

02/03

Adapting the identity and structuring the web experience

The existing identity translated to the web, with the same scientific rigour.

The website showcases products and their benefits, with smooth navigation and an effective online shop that turns interest into purchases.

03/03

An immersive, informative sales platform

A complete digital presence aligned with Orto Plus's identity and expertise.

Intuitive navigation guides visitors from product pages to the online shop, making discovery and purchasing easier.

The figures speak for themselves

Since the new website went live, here are the estimated results:

+38%

Purchases completed through the website

More visitors complete their orders, from basket to payment.

–26%

Basket abandonment rate

More visitors complete their purchases instead of leaving before payment.

+1min 10s

Average session duration

Time spent on the website has increased significantly: visitors take time to explore the formulations and their benefits.

+58%

Clicks on product pages

Product pages capture attention and become a real sales tool, more than a showcase.

3s

Average time before first interaction

The key message lands immediately: no need to scroll to understand the offer.

+35%

Visitors from organic searches

SEO is working: the website attracts a relevant audience actively looking for joint health solutions.

Over 200 businesses supported since 2012

Our clients sell more. The numbers prove it.

Real, measured results for entrepreneurs.

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