The spirit of the house, online

A charming riad in Marrakech, available for exclusive hire, finally ready to discover online.

Client
Dar Labzar
Industry
Hotel
Package
KickStarter
Date
June 2025

Françoise, owner of Riad Dar Labzar, offers exclusive rental of a charming riad in Marrakech.

Her old website reflected neither the riad's unique character nor its atmosphere, and its dated design failed to convey the experience of staying there. She wanted a more attractive website to draw better-matched guests who appreciate the riad's exclusivity and style.

Our customers say it better than we do

Françoise Tordeur manages Dar Labzar, a riad in Marrakech available for exclusive rental.

0:00 / 0:00
« Since the new website was created, there's no comparison: I get lots of direct enquiries. (translated from French) »
Françoise Tordeur Manager, Dar Labzar From our filmed interview
« People visiting the website find it easier to spot the Bookings button and feel confident enough to send a message. (translated from French) »
Françoise Tordeur Manager, Dar Labzar From our filmed interview
« The Eazyclick team really found a way to reflect the atmosphere of the place. (translated from French) »
Françoise Tordeur Manager, Dar Labzar From our filmed interview
« Great communication and an absolute pleasure. (translated from French) »
Françoise Tordeur Manager, Dar Labzar From our filmed interview

A high-performance website to attract and convert

Dar Labzar's website combines aesthetics and performance: fast loading, smooth galleries and intuitive navigation. Visitors explore the riad and find how to book or contact the team in just a few clicks.

The strategy: a website true to the identity, built to perform

Eazyclick takes a bespoke approach to Riad Dar Labzar, centred on three main areas.

01/03

Modernising the brand image

Create a clean, consistent design that conveys a clear, reassuring image.

Through a clean, bright, intuitive design aligned with the family identity and trust the agency inspires.

02/03

Improving communication

Set up a simple platform to publish and manage listings.

With a clear, easy-to-manage platform that lets the team publish new listings quickly and stay responsive.

03/03

Integrating tools that add value

Add useful features to make customer engagement easier.

For end customers, including an online valuation area, a real asset for strengthening engagement and direct contact.

The numbers speak for themselves

No empty promises. Measured results, project after project.

+55%

Conversion rate

(contacts, valuation requests or calls through the website)

–28%

Bounce rate

a sign of better navigation and more engaging content

+70

Average session duration in seconds

thanks to a clearer structure and better-organised content

+63%

Clicks on main CTAs

contact buttons and valuation forms, making it easier to get in touch

2.5s

Average time to first interaction

Visitors interact with the content more quickly.

+38%

Average scroll depth

indicating deeper, smoother exploration of the website's different pages.

Over 200 businesses supported since 2012

Our clients sell more. The numbers prove it.

Real, measured results for entrepreneurs.

About this project

Industry
Package
Solutions

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