Online shops for children's and baby brands

Thoughtfully made clothes. An online shop to match.

A children's or baby brand or shop: an online store that guides parents (sizes, ages, baby gift lists) and shares stock with your physical shop. No commission on your sales.

  • From €69/month
  • Support from start to finish

Does a children's and baby clothing brand really need a website?

Social media attracts attention. An e-commerce website turns that attention into orders, builds parents' trust and strengthens your brand over time.

Get more visibility

An SEO-optimised website helps your brand appear on Google when parents search for baby or children's clothes that suit their needs.

  • Get found on Google
    Appear in searches for children's clothing.
  • Attract parents ready to buy
    Reach visitors ready to shop online.
  • Showcase your collections
    Highlight your new arrivals and bestsellers.

The aim: turn visibility into regular, lasting orders.

Build credibility

A professional shop reassures parents and showcases your clothing quality, brand identity and reliability.

  • Inspire trust quickly
    A clear website reassures before the first purchase.
  • Highlight quality
    Well-presented materials, sizes and finishes.
  • Create a consistent image
    A gentle, recognisable visual identity.

The aim: a strong brand image helps parents shop with greater confidence.

Stand out from the competition

In a crowded market, your identity needs to be instantly recognisable. A bespoke website brings your brand and values to life.

  • Create a reassuring experience
    Smooth navigation designed for parents.
  • Express your brand identity
    Consistent colours, tone and visuals everywhere.
  • Stand apart from generic shops
    A unique design suited to your positioning.

The aim: your brand deserves a shop as strong as your collections.

Retailers have entrusted us with their websites

Trustpilot

We asked Eazyclick to build the Derma Score website entirely from scratch. The team was very proactive throughout, offering many recommendations and improvements while listening closely to our needs and positioning.

The result is a professional, clear website perfectly aligned with the image we wanted for Derma Score. We are already seeing strong results in visibility and incoming enquiries. A very positive collaboration!

Grégory Verhamme Director, Derma Score
Read their story →
Trustpilot

The team supported us far beyond the graphic design: they helped us make the right strategic choices to build a clear, elegant identity consistent with our positioning. (translated from French)

Adrien Di Giacomo Founder of PIM Agency
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Trustpilot

We chose Eazyclick to build Orto's e-commerce website. Very professional work, with impeccable follow-up from start to finish. The team clearly knows its craft: relevant advice, quick solutions and a real understanding of e-commerce challenges (customer journey, clarity, performance).

Deadlines were met, communication was smooth and the support throughout the project was excellent. I recommend them without hesitation.

Arthur Sedyn Founder of Orto
Read their story →
Trustpilot

Eazyclick developed our new website to reflect our concept store's positioning. The team quickly understood our idea, and the proposed design matched our expectations perfectly. Development then went smoothly, and the website is really user-friendly and fast. Our contacts were available and responsive, which we really appreciated. We recommend them without hesitation

Noémie Lengrezi Director, Cyclovia
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Trustpilot

Eazyclick really put their own stamp on this website's design and succeeded in conveying the venue's elegance. You can take a project from start to finish, from the initial contact to launch, in a few months or even a few weeks. It really helps us produce more, be more efficient and move faster.

Alexia Turlot Communications & marketing, Choux de Bruxelles group
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Your children's and baby shop solution

Your online shop and in-store till share the same stock. Every customer, online or at the counter, has the same customer record.

Commerce & payments

Full e-commerce

Sell online, without a cent in commission.

Catalogue, basket, Bancontact and card payments, order tracking: everything is included in your own website. Customers pay, money goes straight into your account, with no commission.

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Commerce & payments

Point of sale

One till, one stock, zero commission.

Sell at the counter with your online shop's catalogue. Stock is shared, receipts are emailed or printed, and you cash up in one step.

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Commerce & payments

Click & Collect

Sell direct, commission-free.

Customers order on your website and choose their in-store collection slot. Payment goes straight to you, with no platform commission.

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Customer relationships

Loyalty

The stamp card, made digital and smart.

Customers earn points for every paid order or attended appointment. When they reach a threshold, the reward arrives automatically in their customer area. Unlimited members, your data.

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6 essentials for a children's and baby online shop

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise

01/06

Product page

Reassuring product pages that help parents buy

Quality photos, sizes, materials and practical advice help parents buy more easily and confidently.

02/06

Simple shopping journey

A smooth checkout to reduce abandoned baskets

A simple, fast, mobile-optimised basket helps visitors order without obstacles or unnecessary steps.

03/06

Advanced search and filters

Effective filters to find the right clothes quickly

Age, size, colour or season: clear filters improve the experience and make products easier to discover.

04/06

Trust signals

Reassuring details to encourage online purchases

Customer reviews, easy returns, clear delivery information and secure payment reassure parents before they buy.

05/06

Strong brand identity

A consistent brand identity that leaves a lasting impression

Colours, typography and visuals create a memorable experience and strengthen trust in your shop.

06/06

Blog and news

Share new arrivals, advice and news about childhood

A blog improves your search visibility and lets you share advice, collections and new arrivals with your community.

How do you create your children's and baby shop website?

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise.

Options

Option 1

Freelancer or agency

Option 2

Best solution

Budget

3 000 € - 15 000 €

€0 to €1,000/year (excluding time spent)

From €69/month

Time commitment

Limited, but project management required

At least 30h if starting from scratch

Support from start to finish

Design customisation

Excellent, especially with a creative agency

Moderate: limited without code or paid extensions

Excellent, bespoke from GlowUp onwards

Skills required

None, but you need to choose your provider carefully

Design, structure, SEO, CMS, and still some technical knowledge

None: a project manager guides you

Managing your customers and invoices

Find tools elsewhere, then connect them

Paid extensions, one for each need

Built in: your CRM and your optional modules

After launch

Maintenance billed separately

You're on your own

Your project manager, every month

Best solution

Budget

From €69/month

Time commitment

Support from start to finish

Design customisation

Excellent, bespoke from GlowUp onwards

Skills required

None: a project manager guides you

Managing your customers and invoices

Built in: your CRM and your optional modules

After launch

Your project manager, every month

Option 1

Freelancer or agency

Budget

3 000 € - 15 000 €

Time commitment

Limited, but project management required

Design customisation

Excellent, especially with a creative agency

Skills required

None, but you need to choose your provider carefully

Managing your customers and invoices

Find tools elsewhere, then connect them

After launch

Maintenance billed separately

Option 2

Budget

€0 to €1,000/year (excluding time spent)

Time commitment

At least 30h if starting from scratch

Design customisation

Moderate: limited without code or paid extensions

Skills required

Design, structure, SEO, CMS, and still some technical knowledge

Managing your customers and invoices

Paid extensions, one for each need

After launch

You're on your own

Technical essentials for a children's shop website

The Eazyclick ecosystem, your central platform

No more juggling Wix, WordPress and ten subscriptions. The Eazyclick ecosystem brings everything you need to edit your website, find your enquiries and track your results together in one place.

AI panels at your fingertips: no barriers between you and your content.

  • Simple editing
    update your website, Google profile and social media from one dashboard, with no technical skills needed.
  • Built-in CRM
    leads, forms and quotes stored in the same customer record, making them easy to sort and follow up.
  • Protection against hacking
    your website is protected from the outset by our infrastructure and cybersecurity expertise, built since 2012.
  • Long-term visibility
    your website, Google Business Profile and social media in one place, for better results on Google and ChatGPT over time.

High-performing design

A slow website or poor mobile experience drives visitors away in 3 seconds.

Google confirms it, and so do your visitors. Your website must:

  • Loading time
    load quickly (ideally in under 2 seconds)
  • Responsive
    be perfectly readable on smartphones, tablets and computers
  • Speed standard
    Meet speed, stability and interactivity standards, with a score of at least 80 on PageSpeed Insights.

A solid strategy

An online shop should reassure parents, showcase your products and turn visits into purchases.

  • SEO
    Get found on Google and ChatGPT for searches such as “organic baby clothes online”.
  • Advertising and social media
    An Instagram bio link, TikTok or Meta campaigns can generate regular sales.
  • External platforms
    Shopify, Instagram Shopping and marketplaces strengthen your visibility and conversions.

Clear plans. No surprises.

Choose the pack that matches your goals. Not an imaginary budget.

KickStarter

Get seen

€ 69/month

One-off set-up cost € 249

Get started. Properly.

Your essential online presence, professional from day one.

What's included

  • An optimised, responsive template adapted to your colours and logo
  • A clear, impactful one-page format
  • Technical SEO included (speed, structure, performance)
  • Performance tracking in your Eazyclick dashboard
  • Mini-CRM: every website enquiry arrives in a customer record
  • A project manager for launch, then email support
Start now

GlowUp

Generate opportunities

€ 149/month

One-off set-up cost € 699

Most recommended

Take it to the next level.

A professional presence and visibility that works for you.

What's included

  • Everything in KickStarter, plus a fully bespoke website
  • Up to 6 pages tailored to your business
  • Advanced SEO, technical + editorial
  • 1 SEO article per month, written with AI and reviewed by our team
  • Greater visibility on Google and AI search engines
  • Complete CRM (deal tracking and follow-ups) and Analytics Pro included
  • A dedicated project manager, 3 hours per month
Start now

Booster

Scale intelligently

€ 299/month

One-off set-up cost € 1,490

A 360° digital presence.

Strategy, content, visibility, branding. Everything is there. Everything works together.

What's included

  • Everything in GlowUp, with a fully bespoke website of up to 15 pages
  • Premium SEO strategy with dedicated monthly support
  • SEO Boost: 2 content pieces per month, written with AI and reviewed by our team
  • Essential brand guidelines
  • Managed multi-channel approach
  • 2 business modules of your choice (such as Quotes & invoices) and Analytics Pro included
  • A dedicated project manager, 6 h/month
Start now

Add the modules your business needs individually, each at its own price: from €19/month per module with a 24-month commitment. Prices excl. VAT.

Questions? We have answers.

View all FAQs

How can I help parents choose the right size?

With an age-based size guide on each product page, filters by age and season, and photos showing the clothes being worn. Returns decrease when information is clear before purchase.

What photos should a children's shop use?

Photos of clothes being worn, taken at children's height, and details of fabrics and finishes: parents buy softness and durability. Keep the background and lighting consistent across products; your project manager advises you before the photo shoot.

Do my physical and online shops share stock?

Yes, with the Eazyclick till: an item sold in store disappears from the website, and an online order appears at the till. Click & collect lets parents pick up their orders in store.

What makes Eazyclick a new-generation digital agency rather than a traditional agency or freelancer?

We originally grew out of Caracal, an agency working with larger organisations.

Since 2012, we often met small businesses we simply could not serve with the best return on investment: too much bespoke work and time for a budget that could not stretch that far.

Eazyclick answers that problem: a product designed 100% for small businesses.

Website, SEO, branding and digital strategy: our services come together in one place. To go further, we also develop our own modules, such as booking, quote creation and invoicing, connected directly to your website.

One team manages everything, with package prices you know from the start. That is a new-generation agency.

How much does a digital agency cost today, and how does your pricing work?

Most agencies say "it depends", then leave you waiting three weeks for a vague quote.

At Eazyclick, we've built precise processes since 2012 to offer clear prices without guesswork. That's why we publish them directly on our website, starting on the homepage.

Choose the pack that matches your goals and know what you're paying and what you're getting before the first call.

Three packs, KickStarter, GlowUp and Booster, plus optional modules from €19/month with a 24-month commitment.

And e-commerce? It can be included in a GlowUp or Booster plan, depending on your project and goals.

Arrange your discovery call

Book a call with an expert

30 minutes, zero bullshit. We review your presence, identify the most strategic option for your goals, and tell you exactly what to do next.

Contact us

Book a call with Daniel or Federica for more information