01/03
A mini visual identity to establish the brand
A logo, palette and typography designed to lay consistent visual foundations.
Before building the website, the brand needed an identity of its own that could represent it accurately online.
Adrien, founder of PIM Agency, a wholesaler and representative of premium Italian brands in the Benelux, had neither a website nor a consistent visual identity.
His goal: establish a professional, elegant and credible image reflecting the quality and refinement of the brands he represents. He wanted an understated, luxurious world worthy of his premium positioning, to stand out in a highly competitive market.
« The team supported us far beyond the graphic design: they helped us make the right strategic choices to build a clear, elegant identity consistent with our positioning. (translated from French) »
A digital showcase serving the brand
The identity work began with a logo designed as a strong, lasting marker. Its serif lettering conveys Italian elegance and the brand's premium positioning. This foundation was then extended into a warm colour palette dominated by beige and natural tones.
Eazyclick proposed a bespoke approach combining identity creation and web development:
For PIM Agency, Eazyclick created a bespoke mini visual identity, then a brochure website reflecting Italian elegance, designed to showcase the brand portfolio and its representation role in the Benelux.
02/03
An elegant digital showcase inspired by Italian fashion
Minimalism, refinement and visual balance, in the spirit of Italian design.
Every page reflects the aesthetic codes of Italian fashion, establishing a premium image at first glance.
03/03
Structuring content to showcase the brand portfolio
A clear presentation of the brands represented and the mission in the Benelux.
Content guides visitors through the brand portfolio, clarifying its representation role in the Benelux market.
The numbers speak for themselves
Since the new website launched, here are the estimated results:
+65%
Qualified traffic since launch
The new website attracts a more targeted audience: retailers and industry professionals actively looking for Italian brands.
+48%
B2B enquiries through the contact form
More retailers take action and contact PIM Agency to carry brands from its portfolio.
-35%
Bounce rate
Visitors stay and explore the website instead of leaving from the home page.
90s
Average session duration
Time spent on the website has risen significantly: visitors take the time to discover the fashion houses represented.
+58%
Clicks on “Brands” pages
The brand portfolio captures attention and becomes a real tool for making connections, beyond simply a showcase.
2.2s
Average time to first interaction
The key message is clear on arrival: Italian elegance is immediately apparent, with no need to scroll.
Over 200 businesses supported since 2012
Our clients sell more. The numbers prove it.
Real, measured results for entrepreneurs.
About this project
- Industry
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