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Logos, visual identity and brand guidelines that sell

A brand identity that converts

Logo design, visual language, brand guidelines, digital assets: we build your visual identity from start to finish. Designed for SMEs that want a professional image.

  • From €400 excl. VAT
  • Delivered in 3 to 5 weeks

A visual identity that feels like you, designed to convert. Logo, visual language, brand guidelines: solid foundations for a brand people recognise at first glance.

Ideal for launching or repositioning your brand

What is Eazyclick branding?

Your complete brand identity: logo, palette, typography, tone of voice and digital assets, designed to convert from the first glance.

  • A 100% bespoke logo and brand guidelines

  • An identity designed to convert, as well as look good

  • 4 plans, from a logo refresh to a complete brand

400€

Starting price

3 to 5 weeks

Delivery time

Take your identity to the next level

You get a logo and visual identity designed for your business, a tone of voice that feels like you and ready-to-use assets for every channel (website, social media, print). Every stage is clearly defined and approved with you, from brand strategy to delivery of the complete brand book.

Who is our branding service for?

  • Self-employed professionals & freelancers getting started
  • Entrepreneurs & startups preparing to launch
  • Small businesses, craftspeople and retailers who want a professional image
  • Businesses with an outdated or inconsistent identity
Explore our work

Trustpilot

Eazyclick translated my expertise into a strong visual identity and a website that is both elegant and functional. The colour palette and Art Nouveau patterns perfectly reflect my world, while giving my clients a smooth experience. (translated from French)

Ulrich Carnoy Lawyer
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Google

An exceptionally attentive team, able to capture the spirit of our project accurately. The branding is consistent and perfectly aligned with our vision.
Alongside the design and branding, they helped us create a turnkey website. The result is elegant and designed for simple, smooth management from the back office.
A smooth, professional collaboration that I happily recommend ;) Thanks, guys!

William Polteau
Trustpilot

The team supported us far beyond the graphic design: they helped us make the right strategic choices to build a clear, elegant identity consistent with our positioning. (translated from French)

Adrien Di Giacomo Founder of PIM Agency
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Trustpilot

A very good experience with Eazyclick creating the Black Kats website.

The team quickly understood our world and expectations, and did more than simply execute the initial brief. They went further, notably helping us identify and develop elements still missing from our visual identity.

Communication was straightforward and efficient, and the team always listened. The final result really meets our expectations.

We recommend them!

Axel Van Tuijn Founder, Compagnie ABC
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Brands with character

A few identities we've built: logos, colours, typography, brand books and real-world applications.

Archi Mentoria
PIM
Newcube
FS Aquatic
Vizion Windows
Orthodontie Philips
Dr Meeus
Deltrian

People recognise your brand before they even read your name.

Your branding is your first salesperson.

A line you've heard at least 10 968 times when talking to a communications agency

A strong brand identity is what makes your customers choose you over a competitor who does “more or less the same thing”.

True, but there's more to it:

  • Branding alone won't help you overtake your competitors.
  • Good branding on a poor product achieves little. The reverse can still work.
  • Investing in your brand also means making choices about what you don't want to be.
  • Marketing fatigue is real, and an unclear brand makes it worse.

Your brand is one part of the bigger picture: our digital strategy checklist shows where it sits among your priorities.

It's Eazy: branding affects every part of marketing, and even direct sales.

  • Mentions of your brand online are the signal most closely linked to visibility in Google's AI answers, three times more than links (Ahrefs, study of 75 000 brands)
  • 44% of Google searches are for a brand name (SparkToro and Datos, 2024)
  • In 2026, fewer than one in three Google searches still lead to a click: being the brand people search for by name matters more than ever (SparkToro)

What we create and what you receive

Complete visual identity: logo, colours, typography

Your logo is the foundation of your communication. We create a logo that is clear everywhere, works across all formats and reflects your positioning. Colours and typography are chosen for their consistency and impact on your brand image.

  • Main logo + variants (horizontal, icon, monochrome, dark/light background)
  • Complete colour palette (HEX, RGB, CMYK)
  • Source files (AI, SVG, PNG, PDF)

A visual identity that stays consistent, everywhere, every time.

Visual and brand guidelines

Brand guidelines ensure your identity stays yours, whoever uses it. They clearly explain how to apply your logo, colours and typography in every context to prevent mistakes and keep your image consistent.

  • Full brand guidelines in PDF (10 to 20 pages), included in Complete Brand or available as a €490 option
  • Logo usage rules (clear space, approved backgrounds)
  • Examples of correct and incorrect use

Your strong brand identity, documented and ready to share.

Digital assets and communication materials

An identity goes beyond a logo. We create all the assets you need for your campaigns: social media, email, presentations, business cards. Everything arrives ready to use for you, your suppliers and your website, with no friction.

  • The assets you need for your campaigns
  • Professional email signature
  • Social media templates (stories + posts in LinkedIn, Instagram and TikTok formats)

Included in the Complete Brand plan: you receive ready-to-use files and present a professional image from day one.

A consistent identity, from your logo to your van.


Our branding method in 4 steps

A collaborative, structured and transparent process.

Start my branding project
Step 01

Discovery and brand strategy: understanding your market before designing

We start with the right questions. Who are your ideal customers? Who are your direct competitors? In 1 to 2 hours, we ensure your identity aligns with your business goals, as well as your aesthetic preferences.

Step 02

Creative exploration: 2 to 3 distinct visual directions

Based on the strategic brief, our team creates 2 to 3 different creative directions. You choose the direction that feels right for you, with our recommendation.

Step 03

Development and refinement: taking your chosen direction all the way

We develop every detail of the approved direction. You share feedback in your Eazyclick space. Up to 3 rounds of revisions included, depending on your plan.

Step 04

Delivery and rollout: your files, guidelines and training

You receive your files, brand guidelines and a 30 min call to walk through everything. With an Eazyclick website, your identity is integrated directly. No coordination needed on your part.

What should you budget for branding?

Choose the plan that fits your goals, not an imaginary budget. Prices excl. VAT, one-off payment.

Logo Improvement

Logo Fix

€ 400

2 rounds of revisions included

A logo that does the job.

Your current logo has potential. It just needs more clarity and consistency.

What's included

  • Refinement and optimisation of your existing logo
  • Adaptation for all online platforms
  • 2 rounds of revisions included
  • Source files supplied (vector, PNG, favicon)
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Essential Identity

Logo + visual language

€ 650

Up to 2 rounds of revisions

Most recommended

An identity that feels like you.

A new logo and a consistent visual language to build solid foundations.

What's included

  • A new, simple and professional logo
  • Development of a visual language (iconography, shapes, colours, typography)
  • Up to 2 rounds of revisions
  • Source files supplied (vector and web formats)
Get started now

Premium Visual Identity

Premium Identity

€ 900

Up to 3 rounds of revisions

A rich identity, built to last.

A complete visual world, designed to last and work everywhere.

What's included

  • A bespoke, professional logo
  • Advanced visual language (signature, icon system, extended colour palette)
  • Primary and secondary typography + a rich visual world
  • Essential usage guide (logo, colours, typography, iconography, best practices)
  • Full brand guidelines available as an option (+€490)
  • Up to 3 rounds of revisions
Get started now

Complete Brand

Identity + guidelines + assets

€ 1,690

Up to 3 rounds of revisions

A brand ready to roll out everywhere.

The Premium Identity, its full brand guidelines and all your everyday materials, delivered ready to use.

What's included

  • Everything in Premium Visual Identity
  • Full brand guidelines (10 to 20-page brand book)
  • Tone of voice and key messages
  • Email signature, business cards and presentation template
  • Social media templates (LinkedIn, Instagram and TikTok posts and stories)
  • Up to 3 rounds of revisions
Get started now

Real questions about branding, jargon-free

View all FAQs

How much does creating a brand identity cost?

Between €1,500 and €8,000, depending on complexity and the deliverables you want. A freelancer may charge less, with less strategic rigour and fewer guarantees on deadlines. A large corporate branding agency may do more, with fees that do not fit a small business's needs. At Eazyclick, our plans start at €400, with a detailed quote before any commitment. What you see in the quote is what you pay.

How long does a branding project take?

For a standard project (complete visual identity + brand guidelines), allow 3 to 5 weeks. Projects with extensive applications or a full rebrand can take 6 to 8 weeks. This includes revision rounds.

I already have a logo. Can you just update it?

Yes. We call it a brand refresh or partial rebrand. We start with what you have, identify what still works and fix what's holding your brand reputation back.

It's often faster and more affordable than branding from scratch.

Do I own the files on delivery?

Yes, completely and permanently. All source files (AI, SVG, PNG, PDF) are handed over at final delivery. Eazyclick retains no rights to your visual identity. You can use it with any other provider after delivery, without restriction.

How does Eazyclick differ from a traditional branding agency?

A traditional branding agency often means a lengthy process, a large budget and a different contact at every stage. Effective for large organisations, but excessive and often ill-suited to an SME. Eazyclick offers a collaborative approach with a multidisciplinary team (brand strategy, graphic design, copywriting, digital development), transparent pricing and ordering in 2 clicks.

Arrange your discovery call

Book a call with an expert

30 minutes, zero bullshit. We review your presence, identify the most strategic option for your goals, and tell you exactly what to do next.