01/03
Create the brand's first digital showcase
A brand with strong packaging, but no structured digital presence.
An entire website had to be built from scratch to present the products, recipes and Black Kats world.
A website designed for cocktail lovers
Ready-to-mix cocktails for bar professionals, and a website as vibrant as the brand.
- Client
- Black Kats
- Industry
- Bar & café
- Package
- KickStarter
- Date
- November 2025
Black Kats, a ready-to-mix cocktail brand for bar and restaurant professionals, wanted a website that matched its ambition and product standards.
The old website was unclear and unconvincing, reflecting neither the brand's professionalism nor its high standards. The team wanted a modern, direct platform aligned with its identity, capable of winning over industry professionals and turning visitors into tasting enquiries.
Our customers say it best
“The team quickly understood our world and expectations, and went beyond simply carrying out the initial brief.” Axel Van Tuijn, Black Kats (translated from French)
« A very good experience with Eazyclick creating the Black Kats website. The team quickly understood our world and expectations, and did more than simply execute the initial brief. They went further, notably helping us identify and develop elements still missing from our visual identity. Communication was straightforward and efficient, and the team always listened. The final result really meets our expectations. We recommend them! »
« They did not really sell us a website. They sold us a complete approach. (translated from French) »
« They took a bit of a risk by going beyond the brief. (translated from French) »
« A real prospecting tool that also builds the brand's credibility. (translated from French) »
« We are not left to fend for ourselves in a back office. (translated from French) »
The Black Kats world from the first scroll
The Black Kats homepage had a central strategic role: capture attention immediately, clarify the offer and establish the brand identity within the first seconds. The aim was for any visitor to instantly understand what Black Kats offers while experiencing its crafty, modern and vibrant world.
Eazyclick proposed a bespoke approach combining brand translation and web development
For Black Kats, Eazyclick brought the brand's packaging identity to the web, creating a crafty, modern and vibrant website showcasing products, recipes and the brand's world.
02/03
Turn the identity into a web experience
The packaging's visual language reworked for a modern, vibrant website.
Brush strokes, textures and contrasts were brought online, with simple navigation around products and recipes.
03/03
A strong brand identity, now alive online
A digital presence that establishes Black Kats as a credible, desirable brand.
Products and recipes are showcased to inspire discovery, mixing and enjoyment.
The numbers speak for themselves
Since the new website launched, here are the estimated results:
+70%
Homepage engagement rate
Scrolling, clicks and interactions: visitors immerse themselves more deeply in the brand's crafty world.
+55%
Visitors reaching Product and Recipe pages
The content takes visitors further along the journey, through to products and recipes.
+35%
B2B contact enquiries (resellers, collaborations)
More industry professionals take action to become resellers or partners.
+48%
Qualified traffic generated since the digital launch
The website attracts a more relevant audience connected to the professional cocktail world.
-28%
Bounce rate
Visitors stay and explore the website instead of leaving from the homepage.
2.8s
Average time before first interaction
The crafty, vibrant identity makes an immediate impression, with no need to scroll to understand the offer.
Over 200 businesses supported since 2012
Our clients sell more. The numbers prove it.
Real, measured results for entrepreneurs.
About this project
- Industry
- Package
- Solutions
- Group
- City
