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Website creation for wine merchants

Every bottle tells a story. Your website should make people want to discover it.

A wine merchant sells more than wine: emotions, terroirs and encounters. Before stepping inside, your customers want to explore your selection and your world. A well-designed website attracts, advises and builds loyalty.

Book a free call See our plans
  • From €69/month
  • Support from start to finish

Run your wine shop from a single tool

Your website, sales and customers in one dashboard: every update appears everywhere, straight away.

One till and one stock for your shop and website

A product sold at the counter immediately disappears from your online shop. One stock, one till, no more double entry.

Ordered online, collected at the counter

Your customers order and pay online, choose a collection slot and pick up their order without waiting.

A loyalty card without the cardboard

Your customers earn points on every visit and find their vouchers in their customer area. They come back, and you know who's returning.

What our hospitality customers say
All our success stories
Trustpilot

Very happy with my experience with Eazyclick. My new website is ready to use, everything works perfectly, no complaints. I had support at every stage. An efficient, friendly team, highly recommended! (translated from French)

Thomas Prudhomme Co-founder, Soko Rooftop
Read their story →
Trustpilot

Eazyclick really put their own stamp on this website's design and succeeded in conveying the venue's elegance. You can take a project from start to finish, from the initial contact to launch, in a few months or even a few weeks. It really helps us produce more, be more efficient and move faster.

Alexia Turlot Communications & marketing, Choux de Bruxelles group
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Trustpilot

A very good experience with Eazyclick creating the Black Kats website.

The team quickly understood our world and expectations, and did more than simply execute the initial brief. They went further, notably helping us identify and develop elements still missing from our visual identity.

Communication was straightforward and efficient, and the team always listened. The final result really meets our expectations.

We recommend them!

Axel Van Tuijn Founder, Compagnie ABC
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Trustpilot

Very happy with my website built with Eazyclick. The team understood my needs perfectly and created a professional, attractive website that is easy to manage, while staying within my budget. Responsive, personal and efficient service. I highly recommend them to all sole traders!

Dennis Mutton Manager, MAKET
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Trustpilot

Since the new website was created, there's no comparison: I get lots of direct enquiries. The Eazyclick team really found a way to reflect the atmosphere of the place and bring its details to life.

Françoise Tordeur Manager, Dar Labzar
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All our success stories
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One bottle sold, stock updated.

Does a wine merchant really need a website?

Customers look online for recommendations, opening hours and wine selections. A website lets you showcase your wines, attract enthusiasts and bring people into your shop.

Get more visibility

Searches for wines and wine merchants start on Google. An optimised website helps people find you locally and attracts new wine lovers.

  • Appear in local wine merchant searches
    Attract customers in your region.
  • Highlight your wine selections
    Showcase your wines and discoveries.
  • Bring people into your shop
    Inspire them to come and explore.

Increase your visibility and in-store sales.

Build your credibility

In wine, trust and expertise are essential. Your website should reflect your selection, advice and passion.

  • Present your estates and wines
    Show the quality of your selection.
  • Highlight your customer reviews
    Build trust through recommendations.
  • Share your wine expertise
    Advice and food-and-wine pairings.

An expert image strengthens loyalty.

Stand out from the competition

Among supermarkets and other wine merchants, your selection and personal advice set you apart.

  • Showcase your unique selection
    Show your discoveries and exclusives.
  • Highlight your events
    Tastings, evenings and meet-the-producer events.
  • Create an immersive experience
    Bring your world of wine to life.

Your website becomes a guide to your bottles.

Your wine merchant solution

Your selection in an online shop, collection orders and Google reviews, connected to your website. Every customer has one record, online and at the counter.

Commerce & payments

Full e-commerce

Sell online, without a cent in commission.

Catalogue, basket, Bancontact and card payments, order tracking: everything is included in your own website. Customers pay, money goes straight into your account, with no commission.

Discover
Commerce & payments

Click & Collect

Sell direct, commission-free.

Bottles and gift sets ordered online for collection in store, with no platform commission.

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Commerce & payments

Menus

An online menu that is always up to date.

Add a dish, change a price, hide an unavailable item: it is published in thirty seconds. Customers scan the QR code on the table and read your menu in three languages.

Discover
Visibility & acquisition

Reviews & testimonials

Your best reviews, showcased on your website.

Your Google reviews sync automatically and appear on your pages in your design. Visitors see what your customers think of you right when they are hesitating.

Discover
View all modules

Sell your wine selection online

Your wine shop becomes a store open 24/24 with Full e-commerce: listings by cuvée, estate, region and pairing, stock shared with your shop till, and no commission on your sales. Your customers order online and collect in store with Click & Collect.

Your wine list, always up to date

For a wine bar or shop with tastings, the Menus module publishes your wine list with prices by the glass and bottle, a QR code on tables and a printable PDF. Hide a sold-out cuvée in one step, and flag sulphites, a declarable allergen, for each wine.

6 essentials for a wine merchant's website

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise

01/06

Product page

Detailed pages for every wine you offer

Present your bottles with descriptions, origins and advice to guide your customers' choice.

02/06

Reviews and advice

Quick access to your wines and advice

Make searching and getting in touch easy to improve the customer experience.

03/06

Advanced search and filters

Effortless search by wine type

Let visitors filter easily by region, grape variety or budget.

04/06

Trust signals

Real evidence of your expertise

Customer reviews, recommendations and selections build your credibility.

05/06

Strong brand identity

A visual identity that reflects your wine shop

Your website should convey passion, authenticity and expertise.

06/06

Blog and news

Content to guide and inspire your customers

Share advice, pairings and discoveries to improve your SEO and build customer loyalty.

How do you create a website for your wine shop?

Why choose between speed, quality and price? With Eazyclick, you don't have to compromise.

Options

Option 1

Freelancer or agency

Option 2

Best solution

Budget

3 000 € - 15 000 €

€0 to €1,000/year (excluding time spent)

From €69/month

Time commitment

Limited, but project management required

At least 30h if starting from scratch

Support from start to finish

Design customisation

Excellent, especially with a creative agency

Moderate: limited without code or paid extensions

Excellent, bespoke from GlowUp onwards

Skills required

None, but you need to choose your provider carefully

Design, structure, SEO, CMS, and still some technical knowledge

None: a project manager guides you

Managing your customers and invoices

Find tools elsewhere, then connect them

Paid extensions, one for each need

Built in: your CRM and your optional modules

After launch

Maintenance billed separately

You're on your own

Your project manager, every month

Best solution

Budget

From €69/month

Time commitment

Support from start to finish

Design customisation

Excellent, bespoke from GlowUp onwards

Skills required

None: a project manager guides you

Managing your customers and invoices

Built in: your CRM and your optional modules

After launch

Your project manager, every month

Option 1

Freelancer or agency

Budget

3 000 € - 15 000 €

Time commitment

Limited, but project management required

Design customisation

Excellent, especially with a creative agency

Skills required

None, but you need to choose your provider carefully

Managing your customers and invoices

Find tools elsewhere, then connect them

After launch

Maintenance billed separately

Option 2

Budget

€0 to €1,000/year (excluding time spent)

Time commitment

At least 30h if starting from scratch

Design customisation

Moderate: limited without code or paid extensions

Skills required

Design, structure, SEO, CMS, and still some technical knowledge

Managing your customers and invoices

Paid extensions, one for each need

After launch

You're on your own

Technical essentials for a wine merchant's website

The Eazyclick ecosystem, your central platform

No more juggling Wix, WordPress and ten subscriptions. The Eazyclick ecosystem brings everything you need to edit your website, find your enquiries and track your results together in one place.

AI panels at your fingertips: no barriers between you and your content.

  • Simple editing
    update your website, Google profile and social media from a single dashboard, with no technical skills needed.
  • Built-in CRM
    leads, forms and quotes stored in the same customer record, making them easy to sort and follow up.
  • Protection against hacking
    your website is protected from the outset by our infrastructure and cybersecurity expertise, built since 2012.
  • Long-term visibility
    your website, Google Business Profile and social media in one place, for better results on Google and ChatGPT over time.

High-performance design

A slow website or poor mobile experience drives visitors away in 3 seconds.

Google confirms it, and so do your visitors. Your website must:

  • Loading time
    load quickly (ideally in under 2 seconds)
  • Responsive
    be perfectly readable on smartphones, tablets and computers
  • Speed standard
    Deliver speed, stability and interactivity, with a PageSpeed Insights score of at least 80.

A rock-solid strategy

A wine merchant's website should spark curiosity, showcase your selections and turn visitors into buyers.

  • SEO
    Be visible on Google and ChatGPT for searches such as "natural wine merchant Brussels".
  • Advertising and social media
    An Instagram bio link, Pinterest or local campaigns help generate sales and shop visits.
  • External platforms
    Google Business and wine platforms strengthen your visibility and reputation.

Everything for hospitality

Your wine selection online, in-store collection, tastings with registration and your Google reviews: discover everything Eazyclick does for restaurants and hospitality, the food and hospitality businesses we support (restaurants, caterers, bakeries, food trucks, hotels) and our guides to the SCE 2.0 registered cash register and the 14 allergens.

Your wine shop pack, one all-inclusive price

Your website and the tools for your business in one dashboard. Hosting, maintenance and a project manager included.

  • A till and stock shared with your website
  • Online ordering with collection at the counter
  • Your loyalty programme, with no card to stamp
  • Your business website (KickStarter pack)
  • Hosting, security, maintenance and a dedicated project manager

24-month commitment · excl. VAT

€ 164 /month instead of € 188 /month

+ € 584 one-time setup instead of € 919 · module setup at half price with a pack on 24 months

KickStarter pack
€ 69/month + € 249
Point of sale module
€ 49/month + € 145
Click & Collect module
€ 35/month + € 95
Loyalty module
€ 35/month + € 95
Bundle discount on the modules (−20%)
− € 24/month
Book a 30-min call

Prices excl. VAT, 24-month commitment.

Clear plans. No surprises.

Choose the pack that matches your goals. Not an imaginary budget.

KickStarter

Get seen

€ 69/month

One-off set-up cost € 249

Get started. Properly.

Your essential online presence, professional from day one.

What's included

  • An optimised, responsive template adapted to your colours and logo
  • A clear, impactful one-page format
  • Technical SEO included (speed, structure, performance)
  • Performance tracking in your Eazyclick dashboard
  • Mini-CRM: every website enquiry arrives in a customer record
  • A project manager for launch, then email support
Start now

GlowUp

Generate opportunities

€ 149/month

One-off set-up cost € 699

Most recommended

Take it to the next level.

A professional presence and visibility that works for you.

What's included

  • Everything in KickStarter, plus a fully bespoke website
  • Up to 6 pages tailored to your business
  • Advanced SEO, technical + editorial
  • 1 SEO article per month, written with AI and reviewed by our team
  • Greater visibility on Google and AI search engines
  • Complete CRM (deal tracking and follow-ups) and Analytics Pro included
  • A dedicated project manager, 3 hours per month
Start now

Booster

Scale intelligently

€ 299/month

One-off set-up cost € 1,490

A 360° digital presence.

Strategy, content, visibility, branding. Everything is there. Everything works together.

What's included

  • Everything in GlowUp, with a fully bespoke website of up to 15 pages
  • Premium SEO strategy with dedicated monthly support
  • SEO Boost: 2 content pieces per month, written with AI and reviewed by our team
  • Essential brand guidelines
  • Managed multi-channel approach
  • 2 business modules of your choice (such as Quotes & invoices) and Analytics Pro included
  • A dedicated project manager, 6 h/month
Start now

Add the modules your business needs individually, each at its own price: from €19/month per module with a 24-month commitment. Prices excl. VAT.

Need a bespoke plan?

Further reading

Guides

Questions? We have answers.

 View all FAQs

How much does a wine merchant's website cost?

A wine shop website starts at €69/month excl. VAT over 24 months with KickStarter, plus €249 setup. To sell wines online, choose GlowUp (€149/month) or Booster (€299/month) with Complete e-commerce: €1,490 then €99/month, commission-free. For in-store collection: Click & Collect, €190 then €44/month.

Can I sell takeaway food from my website?

Yes, with the Click & Collect module: customers order and pay on your website, choose a collection slot and are notified when their order is ready. No commission is taken on your sales, unlike delivery platforms. Your project manager helps put your takeaway products online.

How quickly can my website go live?

Your website can go live as soon as 14 days after the first call, depending on how long you need to approve the copy and photos. Your project manager publishes your menu with you and trains you to edit it independently afterwards. See how your project unfolds.

What makes Eazyclick a new-generation digital agency rather than a traditional agency or freelancer?

We originally grew out of Caracal, an agency working with larger organisations.

Since 2012, we often met small businesses we simply could not serve with the best return on investment: too much bespoke work and time for a budget that could not stretch that far.

Eazyclick answers that problem: a product designed 100% for small businesses.

Website, SEO, branding and digital strategy: our services come together in one place. To go further, we also develop our own modules, such as booking, quote creation and invoicing, connected directly to your website.

One team manages everything, with package prices you know from the start. That is a new-generation agency.

How much does a digital agency cost today, and how does your pricing work?

Most agencies say "it depends", then leave you waiting three weeks for a vague quote.

At Eazyclick, we've built precise processes since 2012 to offer clear prices without guesswork. That's why we publish them directly on our website, starting on the homepage.

Choose the pack that matches your goals and know what you're paying and what you're getting before the first call.

Three packs, KickStarter, GlowUp and Booster, plus optional modules from €19/month with a 24-month commitment.

And e-commerce? It can be included in a GlowUp or Booster plan, depending on your project and goals.

Arrange your discovery call

Book a call with an expert

30 minutes, zero bullshit. We review your presence, identify the most strategic option for your goals, and tell you exactly what to do next.

Book a free call Reply in under 24h

Contact us

Book a call with Daniel or Federica for more information

Our packages Get started