01/03
Defining a distinctive visual identity
An Art Nouveau signature to stand out in the legal world.
Custom graphics that help Ulrich Carnoy stand out visually, away from the sector's traditional conventions.
Ulrich Carnoy, a Brussels-based lawyer specialising in planning law, had neither a high-performance website nor a strong visual identity reflecting his expertise.
The need was clear: build a coherent personal brand with a distinctive style inspired by Art Nouveau, while showcasing his books, articles and consultancy services. The website needed to become an easy point of contact for clients and prospects, embodying his unique professional positioning both visually and functionally.
« Eazyclick translated my expertise into a strong visual identity and a website that is both elegant and functional. The colour palette and Art Nouveau patterns perfectly reflect my world, while giving my clients a smooth experience. (translated from French) »
An Art Nouveau-inspired signature
The branding focused on a distinctive identity capable of conveying Ulrich Carnoy's expertise while moving away from traditional legal conventions. The palette of mint and soft greens evokes clarity and an environmental connection, while Art Nouveau-inspired patterns create a strong signature without compromising readability.
Defining Ulrich Carnoy's positioning
For Ulrich Carnoy, Eazyclick created a distinctive, reassuring digital presence designed to convey his legal expertise and turn discovery of his work into enquiries.
02/03
Creating a clear, structured website
Books, articles and services accessible in a few clicks.
A structure designed to make Ulrich Carnoy's work easy to discover and getting in touch simple.
03/03
Listening closely to the client
His choices valued, his website aligned with modern expectations.
Support combining the client's vision with Eazyclick's expertise in usability, responsive design and conversion.
The numbers speak for themselves
Since the new website went live, here are the estimated results:
+50%
New contact enquiries through the website
A journey that simplifies appointment booking and legal enquiries.
+40%
Visitors from organic searches related to "planning lawyer Brussels"
Clear positioning that improves visibility for targeted searches.
-30%
Bounce rate
Visitors stay longer and explore more books and services.
+67%
Clicks on main CTAs
A journey that naturally encourages contact.
+38%
Pages viewed per session
Visitors explore more books, articles and services before getting in touch.
3.1s
Average time to first interaction
A strong visual identity and clear navigation that capture attention from the moment visitors arrive.
Over 200 businesses supported since 2012
Our clients sell more. The numbers prove it.
Real, measured results for entrepreneurs.
About this project
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