July 2026: the month we stop pretending

Editorial

We're talking about embracing imperfection and avoiding greenwashing in design trends. It's also a chance to share a first glimpse of Eazyclick V03, our next big evolution. And because we never do things by halves, we follow that with SEO that no longer lets anything slide, Framer's new AI agents and our latest creation: the brand-new My Immo website. Buckle up, there's plenty coming.

01 · In brief

Anti-design, brands' new branding weapon

Digital perfectionism is over. Ollie Patterson, director of creative agency Mynt, spells it out: imperfection has become the new branding tool that works. In practice, the more a brand embraces little lapses in taste, the more human it looks, and the more trust it inspires.

For your website or communications, the message is clear: stop aiming for pixel-perfect results and let some personality show through.

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02 · UI / UX / Design

Sustainable branding finally moves beyond grey-beige

Anna Öhrling, CEO of agency Onward, puts it bluntly: sustainable branding is too often beige without personality, green leaves stuck on a logo and nothing more.

The real challenge is giving customers a tangible benefit, not just ticking a green box. For your website, that means one thing: if you communicate your responsible commitments, do it with a real visual identity, not a copy-and-paste of eco clichés.

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What's happening at Eazyclick

Summer is Calling, the Eazyclick V03 teaser

We put our bags down for an evening at Summer is Calling, and clearly, we couldn't keep the secret any longer. On the agenda: the very first presentation of Eazyclick V03, our new platform that brings absolutely everything together: your website, tools and tracking, all in one place. No more juggling ten different interfaces.

The official launch is planned for September, and we promise you'll hear more very soon. Meanwhile, this trailer matches our excitement: full of colour. Honestly, you're not ready for this kind of wizardry.

👀 Watch the trailer →

03 · Business tip

SEO gets less forgiving in 2026

SEO in 2026 is no longer a checklist of blog posts to publish in isolation. Search is fragmented across traditional Google, AI answers and specialist search engines; the websites that stand out are clear, credible and easy to index.

In practice: audit the pages that really bring results, fix indexing issues this month and stop publishing articles at random. Instead, build groups of related content answering your customers' real questions.

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04 · Tool / Plugin

Framer launches AI agents directly on the canvas

Framer, Webflow's direct competitor, has just launched AI agents directly on the canvas: design, writing, analysis and site organisation, all from one interface. You can even connect your own AI tools to automate more.

For a freelancer who wants a professional website without hiring a whole creative team, this clearly changes how quickly they can go live.

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05 · Open topic

My Immo gets a makeover, and we're proud

New month, new work to share. We've just delivered My Immo's new website, and the change goes deeper than the surface. A new visual identity, a new user experience: everything has been rethought to make browsing as smooth and immersive as possible.

On the features side, we've also added property valuations directly online, a real plus for visitors who want a concrete answer without picking up the phone.

The aim: modernise My Immo's image, adapt to new expectations in real estate and, above all, earn visitors' trust within their first seconds on the website. A more professional experience makes a brand more trustworthy, and that translates directly into customers.

Visit the website →

06 · Free templates

Are you a designer ready to launch?

Need a boost for your website without blowing the budget? Our free templates are right here: download, customise and get started.

Download our free templates →