How we turned our haters into customers

Thank you to our haters (without them, we wouldn't have this traffic)

Let's be honest: this year, we've racked up several hundred million views on social media. A number that's nice to see, but meaningless on its own. A view doesn't pay the bills. What really interests us is what we learned by digging into why it works, and above all how to turn those views into customers.

The turning point: stop selling, start calling things out

The standard reflex in digital marketing is to talk about yourself: our services, our projects, why we're good. The problem is that nobody wants to listen to a company talk about itself. But everyone wants to hear someone say out loud what many are quietly thinking.

Our angle: calling out the pitfalls of vibe coding, the trend for having AI code an entire website without any human oversight. We deliberately take the role of sounding the alarm: we show the real problems, crashing websites, security flaws, shaky features, everything you never see in these tools' polished demos. Once that credibility is established, we ease into our expertise: what we do differently, and why it holds up over time.

Why it works

It's not just about "buzz". Three reasons explain why this tactic works better than a conventional sales pitch:

It builds trust before selling anything. When you show that you understand a technology's limits better than the person selling it, people naturally associate you with expertise, not marketing talk.

It attracts an audience that already has the right problem. The people commenting, even the haters, are often the very ones considering vibe coding for their own website. We're not wasting time on the wrong audience.

It engages algorithms as much as real fans. A disagreeing comment generates as much engagement as an agreeing one, sometimes more. Haters keep our posts alive, whether they like it or not.

The concrete results

This strategy increased our website traffic by 30%. Not just passing traffic: visitors arrive already convinced that we know our subject, ready to look at our offers with a positive outlook. Combined with well-built offers designed to answer exactly what they've just seen in our content, it means more prospects signing up.

What you can take from this for your own brand

You don't need to "call out" anything to apply the same thinking. The real principle: stop talking about yourself first, and start by stating a truth your audience recognises, even if it's slightly uncomfortable. If you're a plumber, explain what people get wrong when looking for a plumber. If you're a coach, explain what never works in the programmes people are usually sold. Selling comes later, once trust is established.

To sum up

Our views are a symptom, not the strategy itself. The real recipe is taking a frank stance, even at the risk of upsetting people, to build credibility that a conventional sales pitch never achieves as quickly. And yes, that means thanking our haters: without them, the algorithm would work far less well.

Want us to look at how to apply this thinking to your own brand? Eazyclick can help you find your angle.

See you on our social channels!