Blaise Calinaud
Head of SEO, Eazyclick
Blaise Calinaud is Head of SEO at Eazyclick. He works on SME websites' visibility on Google and the brand's content marketing.
- Référencement (SEO)
- Avis Google et réputation locale
- Email marketing et newsletters
- Fidélisation client
Articles by Blaise Calinaud
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Tips
Your Google listing, your best salesperson
Your Google listing is worth more than your next Facebook campaign
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Tips
Email marketing and newsletters for SMEs: rules, tools and prices
Email marketing for Belgian SMEs: newsletters or email, consent, avoiding spam, email tool prices and what to write. Your practical guide.
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Sales & retail
Digital loyalty cards: a guide for retailers
How digital loyalty cards work, how to create one, app, Wallet or customer area, and mistakes to avoid: a guide for Belgian retailers.
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Tips
WhatsApp Business for SMEs: pricing, API and team use
Free app or API, Meta message pricing since 2025, team use and CRM integration: what small businesses need to know about WhatsApp Business.
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Tips
Google reviews: how to get them, reply and have them removed
Get more Google reviews within the rules, reply to negative feedback and report fake reviews: a practical guide with Google and FPS Economy sources.